Black MIRROR OR REALITy?
Netflix, 2018
During our brief stint at Martin Agency London (RIP) we were lucky enough to launch the new series of Black Mirror for Netflix.
With big tech developing all kinds of spooky sorcery, some of the disturbing and dystopian themes in Black Mirror didn’t seem too far from reality in the heady days of 2018.
So we leaned into some of those real life examples of terrifying tech and put them alongside storylines from episodes of the new series and posed the question, “Black Mirror or Reality?”
Half the posters displayed lines teased episodes from the new series of Black Mirror, whilst the other half referenced real and current news stories about unnerving technological advancements. Side by side, it is difficult to tell which is fact and which is fiction.
Alongside our unbranded OOH campaign, we did a takeover of Old Street Station aka "Silicone Roundabout" - where 75,000 people pass each day. We designed a shop front to look like it was live streaming the webcams of unwitting people, and gave out webcam covers, with nearby posters declaring “millions secretly watched through their webcams”.
The campaign received national press, appearing in Evening Standard, Gizmodo, Stylist, Express.
